Fifties' American Kitsch

• Post World War II resulted in mass production, dominated by Ziet Giest
• a love of the future, optimism and technological advancements.
• bizarre product styling which they dubbed Kitsch,
• 'decorative junk'.
• The period lasted about 20 years, 1940-1960
• explored a futuristic style
• it was all about making it look modern, from cars to ornaments.
• Many cars of the time looked aerodynamic and futuristic
• After the war, T.V became popular as did advertisements telling the public what was essential for the 'good life'.
• The Jetsons was a very popular t.v show on what people believed was our future.