Swiss/International

The style was developed in Switzerland which is give as per the name 'The International Typographic Style'

overlapped with Modernism from 1945-1985.

Often based on geometry, clarity and order

Produced socially useful, scientific and accessible art.

Sans Serif typefaces, a grid and an asymmetric layout.

Architectural design done by Mies van der Rohe.

Illustrates the styles focus on cleanliness and simple forms.

Influential designer of the time was Josef Muller-Brockman, he used contrast in size and scale for impacts aswell as bold typefaces, grids, collage and diagonal vectors to encourage movement.

This style influenced many artists and several major companies within society such as: Knoll International, signage and a map for the New York City subway system, both in Helvetica and socially useful and recognizable.